About the Author

Biraja Misra After Engineering from BITS, Pilani, India, the Author did his MBA from the University of California, Los Angeles, USA and over the last 54 years has had senior level management experience in large, medium and small Companies both Internationally and in India including a few own entrepreneurial ventures. Possessing 360-degree practical knowledge in most facets of Industry, Business and Commerce, he is a Strategic Thinker with execution skills to ensure time-bound implementation focusing on SMEs

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BASICS OF MANAGEMENT

For the last 42 years, the Author has worked in the Micro and Small Medium Enterprises (MSME) sector. Unfortunately, this sector gets people with limited skills in academics, communication, knowledge and understanding. The task of converting these raw resources into productive assets is a daunting challenge for MSMEs. The well educated graduates from good Engineering, General, Management Institutes have lofty ambitions rendering them unsuitable for the MSME Sector. This Book is written with the objective of nurturing interest in the field of Management by persons employed/seeking employment in the Manager/Officer roles in MSMEs as well as Entrepreneurs. The target audience for this book is the nascent mind of 20 to 30 years but could also benefit seniors who did not have the access to appropriate education and experience in their earlier years. This book is India centric. The Author hopes that it provides a one stop, concise and comprehensive insight to the budding Manager/Officer. Views expressed by the Author are based on his own personal experiences in India and may vary from case to case and should not be treated as wholly correct. This Book is meant to be a practical guide